If you have a cookie business, you need to prepare yourself for a fierce competition. There are tons of other individuals who bake and pack cookies to sell. Not to mention pastry and coffee shops that also offer them.
But with a solid marketing plan and smart use of social media, you can steal the spotlight and gain more customers yourself.
It doesn’t matter whether you are a start-up business, trying unique dessert shop franchise opportunities, or providing cookies for sweet teeth for years, you would want to advertise your business any way you can. Today, using social media platforms is one of the most effective methods.
Why Use Social Media for Advertising?
One great reason to use social media for your business is it’s free.
You can download it on your phone for free and use almost every feature with zero cost. But, you need to invest if you want to be seen more. Still, it won’t cost you as much, making it a perfect marketing platform for those on a budget.
Additionally, everyone is on social media. Your target market is most probably using Facebook, Twitter, Instagram, or Pinterest. By using these platforms, you’ll have more chances of getting their attention.
Tips on Using Social Media
Here are several tips to make it big on social media and gain more loyal customers.
1. Take foodie photos and upload them.
If you love taking photos of your cookies, then you’re in luck. Visual content is sought-after online. You can use that to gain more followers on Instagram and different social media channels. After all, if you have an aesthetically-pleasing feed, followers will come naturally.
Take high-quality photos of your products. Make sure the lighting is good and use subtle backgrounds to focus on the food itself. If needed, you can enhance your photos digitally to make them more vivid and more scrumptious-looking. Practice makes perfect, so don’t worry if you can’t get it at first.
2. Include important details.
Make sure that once you create an account for your business, you provide every necessary detail your customers will want to know.
For example, where are you located? What’s your phone number or email address? What’s your website? Which days of the week and until when are you open? You can put the information on your bio on each platform, so customers can easily see it.
3. Post consistently.
It’s an excellent strategy to post at least once a day, every day.
For some, it can be hard. You can hire a social media manager who can handle everything for you — from posting content to engaging with customers. If you don’t have the budget for a new hire, several online tools allow you to schedule posts.
4. Engage with your followers.
Most importantly, engage with your followers. This way, you can build their trust, and they would go from a loyal follower to a loyal customer. You can do this by replying to their comments and even following them.
Social media has become more than just a tool for reaching out to friends. It has also become a helpful tool for business owners to gain more confidence in their brand and advertise their products — even cookies!