It is rarely easy to find new clients for your insurance business. In fact, finding prospects is often the most difficult part of being an insurance agent, even with years of experience and polished people skills. Nevertheless, it comes with the territory, and the amount and quality of leads that you generate will dictate your future success.
If you’re having trouble generating leads even with a company that has a professional insurance agency website design, here are some of the best methods of lead generation that are perfect for rookie insurance agents and even experienced ones.
1. Work for an insurance company that provides reps with leads
There are many insurance companies that provide their agents with leads, which is also often a recruitment tactic to entice potential candidates.
The main benefit of working for this type of insurance company is that you don’t have to spend a big chunk of your time looking for prospects, making it easier to focus on actually talking to potential clients and selling them insurance policies. Secondly, you don’t have to pay money out of your own pocket to acquire leads, which may not even convert to paying customers. And lastly, insurance companies that provide their agents with leads are more likely to also offer support in case there are challenges in the sales process.
However, keep in mind that because your company is the one providing you with leads, they will likely lower your commission in exchange.
2. Ask for referrals from everyone you know
A client referring you to people they know is one of the best ways to grow your client list. However, harnessing the power of word-of-mouth does not make that big of an impact when you don’t have many clients as you start out.
That said, do the reverse and ask your existing clients, friends, family, neighbors, and just about anyone you know for referrals. They can serve as your bridge to potential clients, and since you already know them personally, it will be much easier to make introductions with the people that they refer to you.
As you already know, social media is an incredibly powerful tool in digital marketing, more so in lead generation. If you don’t have social media accounts for your business yet, get to creating one on each of the most popular platforms, including Facebook, Twitter, and LinkedIn. Then, use these platforms to advertise your insurance products, reach out to potential clients, and interact with existing ones.
However, generating organic engagement on social media can be challenging when your audience is small. If you want to speed up the process, it may be a good idea to pay for advertisements that will display your content to more users on the platform. You can even curate these ads and select audiences from your target demographic, depending on the kind of insurance that you sell.
4. Mention your profession to everyone you meet
This doesn’t mean you should say that you are an insurance agent first thing in the conversation, but it’s a good strategy to mention it casually during the first time you meet someone. Doing this can open up conversations that can lead to sales with these new acquaintances. Moreover, when they talk to someone that needs insurance, you’d likely be the first person on their mind, leading to more prospects on your list of leads.
5. Join a professional networking group
Professional networking groups are comprised of people from all sorts of professions. The purpose of these groups is to allow members to refer their businesses to each other, exchange marketing strategies, and basically socialize with people from different or similar fields.
For instance, if a plumber in the networking group talks with a family about home insurance, they can refer your business and give them your contact number. In exchange, when one of your clients mentions plumbing problems in their home, you can refer that particular group member. It’s a symbiotic relationship that is incredibly helpful in getting businesses off the ground and establishing firmer roots with a longer list of clients.
Aside from generating leads, a professional networking group can also point you in the right direction to solve your own needs. And since you’re part of the group, you are more likely to get good deals.
Whether you do it the new or old-fashioned way, generating leads for your insurance business can be the toughest thing you will ever do, especially when you’re new to the scene. If you’re just starting out, use these tips to further expand your short client list and fast-track your path to progress.