Are you looking for ways to improve your email marketing strategy? If so, you’re in luck. This guide will teach you everything you need to know about email marketing for insurance companies.
We’ll cover topics such as how to create effective email campaigns, how to target your audience, and how to measure the success of your campaigns. You can create an email marketing strategy that delivers results by following these tips.
First, What Is Email Marketing?
Email marketing uses electronic mail via computer networks, mobile phones, or other forms of media to send commercial messages to build customer relationships.
Email is one of the best marketing ideas for insurance agents for many reasons. According to HubSpot, a single email can generate a revenue of over $40 for every dollar spent. The rate of return is a whopping 4,200 percent.
Other experts also revealed that the average click rate for B2C companies is 10 percent, which can drive high income if done correctly.
Email marketing also promotes many areas of the business, such as:
- Increased brand awareness
- Greater customer loyalty
- Improved lead generation and conversion rates
- More website traffic
10 Easy Tips to Increase Your Insurance Business with Email Marketing
Now that you know the importance of email marketing as one of your online digital marketing strategies, it’s time to learn how to put it to good use. As a start, consider these tips:
1. Identify Your Marketing Objective
Email marketing works best if you have a goal. Are you looking to drive traffic? Generate leads? Increase conversions? Does an increase in social media engagement or search engine rankings matter more to you?
Have the most significant impact on your business by being specific about what you want to achieve with email marketing.
2. Create Relevant, Useful Content
Content is king. Well, it’s not just relevant content that makes users stay but also content that provides value for visitors.
Customers who are more likely to become raving fans of your insurance company are those who find your email helpful because of the information, new ideas, and tips you share.
3. Target Your Audience
Set up your lists according to details like whether they’re seniors, single parents, new homeowners, etc. This will help you create targeted content that speaks to your customers’ specific needs and wants.
4. Make Your Emails Personal
Even if you have an extensive contact list, it’s better to personalize each email message for every customer because everyone has different interests and needs.
Email marketing works much better when you acknowledge individual preferences rather than sending automated emails that may not be relevant or interesting to some users.
5. Get Their Attention
Your subscribers likely receive dozens of emails per day. How do you ensure they read yours? Capture the reader’s attention with a compelling, engaging headline.
For example, your subject line may say something like, “5 DIY Home Repair Maintenance Tips to Save You Money.” You can also make it sound more mysterious to appeal to their curiosity, such as “Why Do You Keep Hearing About This Company?”
6. Keep It Short
No one has the time to read a long email. Make yours short, no more than three paragraphs.
Don’t lose your readers to jargon, either. Keep your message simple so your reader knows exactly what you want them to do after reading the email.
7. Promote Offers and Incentives
Make sure to offer something in return for filling out a form on your site, whether it be an instant discount or a gift of some kind. The incentive is a great way to get new clients to pay attention to your business.
8. Make the Email Interactive
Try getting the reader involved with questions or prompts to answer or even an opportunity to leave their feedback about your product or service. This interactivity creates further engagement between you and your client, which is excellent for future sales.
9. Include a Call to Action
It doesn’t matter if you have stellar content and a powerful email subject line. If your readers don’t know what to do with your email, you cannot convert.
Always include a solid call to action at different parts of the email, especially at the end. Whether it’s to click on a link, buy a product, or provider a review, be clear and direct.
10. Track Your Success
Lastly, don’t forget to track your email’s performance. By doing this, you can determine the effectiveness of your email marketing campaigns and adjust your strategies accordingly. You can identify which emails are being opened and clicked on most and which ones are resulting in the most sales or conversions.
Many platforms can already help you with this one. You can track subscriber engagement levels, including how many subscribers are opening and reading your emails. You can also measure unsubscribe rates and determine which content is being least (or most) popular with your subscribers.
Email marketing is one of the cost-effective online marketing strategies for insurance businesses. It creates brand awareness and strengthens customer relationships, contributing to conversion.