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Marketing is an important function of any organization. Marketers seek to satisfy customers' needs and wants as well the company owners' needs. For example, they charge fair prices for the benefit of both business owners and customers. Product differentiation A product's design plays a key role in differentiating it from competing products. Product development involves …

A Look at the Vital Roles of Marketing in an Organization Read More

investing concept

Today’s workforce is composed of a fairly even distribution of workers across different generations. Mostly comprised of baby boomers (or boomers), Generation X and millennials, each of these generations has been shaped by different economic events that, in turn, have influenced their financial attitudes and beliefs. From New York to Perth, from hiring financial advisors to doing …

Boomers, Gen Xs, Millennials: How Different Generations Approach Investing Read More

tax documents

Doing taxes is one of those tasks that no adult really looks forward to. This is especially true if it is your first time doing them. The forms can appear alien because of all the strange letters and numbers, and it may seem like the paperwork is unending. But putting off doing your taxes is …

What You Need to Know About Doing Your Taxes for the First Time Read More

customer loyalty

Your little enterprise has grown for the past three years that it’s been operating. You recently surveyed your customers and found that the number of unique customers has consistently increased by 11% on average for each of those years. You’re growing your team as well. Your most recent move was to beef up your marketing …

How to Start a Customer Loyalty Program Read More

gardener rolling out turf grass

Laying out sod has many advantages over other methods such as growing grass seeds. Sodding gets you a huge head-start on your lawn since it produces a finished and attractive lawn immediately.  A successful turf, however, depends on a lot of things, including growing the proper type of grass for your area. Before you run …

What Type of Sod Will Work for You Read More

Big data is becoming an essential part of today’s workplace. But it is not just analyzing the trends of the market where it is useful. Potential employees generate large amounts of data, and these tell many things about them. With the right people analytics platform, you can learn many data points so that you can …

Know People: How Your HR Team Can Use People Analytics Read More

photo of the house's attic

The proper maintenance of your building helps preserve its aesthetics and value. Routine maintenance tasks such as repairs and renovations are essential in the sustenance of your commercial building. These have long-term benefits because tenants desire to live in a well-maintained building. Cleaning A clean building attracts new tenants and is likely to retain the …

Commercial Property Maintenance 101: The Dos Read More

woman holding the keys to her new car

After years of service, the sedan that was once your dream car has given way to endless repairs or an engine that could not work anymore. Maybe you could buy another brand new ride, wanting to catch up on the latest trends and advancements in the newest sedan. But at the same time, you want …

A Secondhand Car, A Brand New Experience: Is It for You? Read More

man holding keys to a house

A lot of people think that selling a house is easy as long as you spruce it up a bit and do some repairs. If you have been watching a lot of home makeover series on TV, then perhaps you might think that renovating a house is indeed easy. But you need to take into …

Tips for Selling Your House Without a Major Renovation Read More

mechanical engineers at work

You’re done with college. Tucked under your belt is a bachelor’s degree in mechanical engineering. It’s now time to scout for employment opportunities. Your MIT credentials are now up for sale as one of the top five graduates. Reputable companies, from those making air compressors and industrial pumps to those making airplanes, are wooing you …

Pursuing a Career in Mechanical Engineering Read More

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