Business Journals

attracting customers

Marketing Madness: Why Your Strategy Crashes Quickly

Every product or service has a life cycle. Therefore, businesses shouldn’t employ the same marketing tactic for each stage of that life cycle. A measure of a great marketing strategy is how well it prolongs a product’s life cycle. If you plan to implement various marketing ploys, your chief marketing executive has to be knowledgeable

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signing a mortgage

Mortgages: 4 Practical Purposes of Putting Some Money Down

The down payment is perhaps the biggest roadblock to homeownership in Kentucky. With the exception of the VA loan and USDA loan in Bowling Green, Plum Springs, Woodburn, and the rest of the state, most of the other mortgages on the market would require some money down. While there is no denying that building up a

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business meeting

Biggest Changes Businesses Need to Prepare For

Nothing is ever permanent when it comes to businesses. CEOs and leaders are aware that a change can happen at any time, which is why there are a lot of plans available in case a transition is coming. If you fail to brace for big changes, you might notice that your business will spiral out

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attracting customers

Leveraging Your Customer’s Loyalty: How to Start a Reward Program

It takes a quick peek into anyone’s wallet or e-mail inbox to know which loyalty programs they’re subscribed to. What’s more amusing is that these programs work effectively, whether or not customers take advantage of them. Reward systems and loyalty programs are a great way to retain patrons to your business. Returning customers spend two-thirds

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phone repair

Phone Upgrades: Are They Necessary?

Now that we’re living in the digital world, establishing permanence has become more difficult. Technological innovations are constantly on the rise. Social trends pass and are replaced within a short time. Accordingly, as more modern technologies are introduced on the market, consumers feel the need to upgrade their gadgets continuously. One good example is mobile

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outdoor party

Should You Have Regular Family Reunions?

If you have family members whom you haven’t seen in a while, you should consider organizing a family reunion. You can always reserve a function room in your local Gold Coast restaurant as a central meeting place. The benefits of regular family reunions cannot be underestimated. And once you share why your loved ones should

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Clever Marketing Tools to Increase Brand Visibility

Promoting a brand is often challenging, especially if it’s a small business or a new company startup. You have to use the best marketing strategies to ensure that you can successfully introduce your brand. Creating a lasting first impression should probably be one of your priorities. If potential customers notice your brand, you can expect

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Five Sure Steps to Creating Wealth and Retiring Rich

Creating wealth is one of the major objectives to accomplish when you still have the time and power to work and invest. If you plan your career life well and build wealth, you can retire rich and able to meet your expenses when old age catches up with you. The steps outlined in this piece

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bucket list

4 Important Things to Get Started on Right Away

While loafing around with a really good book or spending hours watching your cat stretch can be good for the soul sometimes, some pressing matters simply cannot wait another second. Some of us are experts in procrastination and believe that everything can wait for another day. But if you get started on any of these things

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Why You Need to Focus on Product Aesthetics to Improve Your Business

Part of running a business is deciding how to present your products to consumers. This involves the process of introducing new products, improving its quality, and even planning marketing strategies that will attract customers. Keep in mind that there are competitors who offer similar products and services as your brand. Thus, you need to think

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